Place it. Post it. Pay for it.

Sponsorship vs. advertising placement. What is more effective? I once heard David Verklin, former CEO of Carat USA speak and something he said really stuck with me. “Sponsorship shows respect to a viewer by not taking advantage of something that they involuntarily give up – their time and attention.” Wow. How true is it that?! … Continue reading Place it. Post it. Pay for it.