Inspire conversation and influence what they talk about. It sounds so simple, but in reality is one of the hardest things to do in marketing. To inspire someone means that you have to reach out to their heart, and remind them of their purpose long enough so that they actually take action to do whatever … Continue reading Have you Inspired Someone Today?
As long as a product provides value, it will be rewarded with loyalty. This seems like a no-brainer to me, but the more I think about it the more I realize that sometimes clients don’t get this. What it says to me is that marketing is not a rainmaker and can’t make a bad product … Continue reading Marketing is no Rainmaker to Crap.