Creativity, wisdom and laughs by Courtney Smith Kramer

Over this past summer, my husband and business partner, Bryan Kramer, and our social friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. (full site here if you want to follow along). Despite receiving over 72 million …

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Earlier this week, a group of three women in Ohio stormed into a Victoria’s Secret store and stole 62 bras. They were in and out so quickly that to date, they still haven’t been apprehended (or shall I say, “busted”?! 😉 One of the women was, however, caught on the shopping mall security camera (pictured …

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Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the results can be magnanimous. What a wonderful an opportunity we have as brand marketers to add joy to people’s lives at the most minute level …

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The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic today. Every client I have ever met without fail asks us “How do we measure the return on our investment?”  and expect us to retort …

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