It May Be Time for you to Heart Tofurkey

Over this past summer, my husband and business partner, Bryan Kramer, and our social friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which we attempted to get […]

Read Article →

Ain’t Everybody Got Time For ‘Dis?!

Earlier this week, a group of three women in Ohio stormed into a Victoria’s Secret store and stole 62 bras. They were in and out so quickly that to date, […]

Read Article →

Better Call Branding

Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the […]

Read Article →

Message trumps metrics every time.

The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic […]

Read Article →