If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it's starting to turn on itself? Mashable recently reported on the "Top Social Hoaxes of 2013" and recounted many stunts pulled by professionals meant to look like real time, real … Continue reading If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

Brands for Humanity: Those that give, get it.

I've always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The psychology of a sale never happens instantly, so you just have to be an ear worm until they're ready to buy. And to be an … Continue reading Brands for Humanity: Those that give, get it.