If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it’s starting to turn on […]

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Brands for Humanity: Those that give, get it.

I’ve always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The […]

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