Advertising is the hardest form of storytelling. For television, in just 30 seconds, there needs to be a beginning, middle and end, all while making the brand the hero of the story. This is why advertising creatives have a long history of taking the easy way out, by relying on gender bias and sex to... Continue Reading →
Saying you want more of something, but not be willing to talk about what “it” is, seems completely counter-intuitive. But time and again, that’s the case with sex. Why is talking about sex so hard?
Boy, does this come at exactly the right time. As my last post of the year, it’s apropos that turning yourself upside down is about gaining the perspective you need to see things in a necessary and different way. I recently got a strong dose of this while visiting our dear friend Hendre Coetzee (pronounced... Continue Reading →
Anyone who has been challenged with a problem to solve and a looming deadline understands that sometimes, to really tap into your most creative self, you need a little stimulation.
Create. Creating. Creativity. What does it all mean, and why do we do it? In the first chapter of my book “Be Your Creative Sexy Self”., I theorized that because we are taught from the earliest of ages that “creating” something was nothing short of a sacred act, we spend our lives in eternal pursuit... Continue Reading →
I’ve been asked a lot since I launched my book, “What made you write a book about creativity?” Well, the answer is, because not everyone believes they are creative. They think it’s something only “special” people have. But, like being sexy, everyone can do it. Some are better at it. And when it’s done well,... Continue Reading →
The launch of the long-awaited (for me, anyway) “Be Your Creative Sexy Self”. book has happened, and I couldn’t be more excited. For anyone out there wondering what self-publishing a book looks like, let me paint a picture: You spend a few hundred hours researching, interviewing people, outlining, drafting, writing, rewriting, rewriting, rewriting, rewriting, editing,... Continue Reading →
Creativity is a passion for me, as Executive Creative Director at my company, PureMatter, and I am a long time lover of all things random, eclectic, weird, strange, serendipitous and surreal. Curiosity is strong. Little did I know, that the timing of my book launch would coincide with one of the most polarizing and confusing... Continue Reading →
Listen to Dr. Jason Richardson, Ph.D Sports Psychologist, Pan Am Gold Medalist and Mental Coach to Extreme Sports champions explores with me what it takes to have a “Gold Medal Mindset”. We talk human-to-human, creativity, buzzwords, and of course… sex 🙂 Go listen to more awesome interviews with Dr. Jason here. Click to grab your... Continue Reading →
I have now (mostly) recovered from SXSW and am having so much fun rehashing (rehashtagging?) all the fun that went down in Austin. For us, it’s a chance to be in proximity with the top brands and thinkers, as you literally don’t know who you could be having a conversation with or who you might... Continue Reading →
Courtney Smith Kramer 