My job, as the co-owner of social/digital marketing firm PureMatter, takes me around the country to client events, industry conferences and countless meetings. In each instance, I find myself unable to stop searching for connections between the nuggets of cutting-edge research, opinions from self-proclaimed industry thought leaders and intimate after-hours conversations inspired by open bars. I have filled many a quad pad pondering the collective idea pool that brews amongst the company of the creative constituency. It’s these thoughts, observations and questions that I share with you here.

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