Advertising is the hardest form of storytelling. For television, in just 30 seconds, there needs to be a beginning, middle and end, all while making the brand the hero of the story. This is why advertising creatives have a long history of taking the easy way out, by relying on gender bias and sex to …
I have now (mostly) recovered from SXSW and am having so much fun rehashing (rehashtagging?) all the fun that went down last week in Austin. For us, it’s a chance to be in proximity with the top brands and thinkers, as you literally don’t know who you could be having a conversation with or who …
Today, Travel Blogger and Huffington Post Contributor Vanessa Elizabeth posted a very honest (and well-written) perspective piece about the benefits of staying single into your 20s and 30s, and featured a list of the “23 Things to Do Instead of Getting Engaged When You’re 23”. It seems all around her, single friends are dropping like flies. …
Earlier this week, a group of three women in Ohio stormed into a Victoria’s Secret store and stole 62 bras. They were in and out so quickly that to date, they still haven’t been apprehended (or shall I say, “busted”?! 😉 One of the women was, however, caught on the shopping mall security camera (pictured …
Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the results can be magnanimous. What a wonderful an opportunity we have as brand marketers to add joy to people’s lives at the most minute level …