Listen to Dr. Jason Richardson, Ph.D Sports Psychologist, Pan Am Gold Medalist and Mental Coach to Extreme Sports champions explores with me what it takes to have a “Gold Medal Mindset”. We talk human-to-human, creativity, buzzwords, and of course… sex 🙂 Go listen to more awesome interviews with Dr. Jason here. Click to grab your... Continue Reading →
Isn't our expectation of companies today to predict the future? To invent what we don’t know we need, to know what we're thinking before we think it, to give us what we desire before we even want? When they do, we line up to buy. PureMatter (the company Bryan Kramer and I co-founded) and IBM partnered together... Continue Reading →
Years ago, my husband and business partner, Bryan Kramer, and our friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which, as a bet, we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. Despite receiving over 72 million social impressions, raising over $1.5K for Feeding America, winning... Continue Reading →
Sponsorship vs. advertising placement. What is more effective? I once heard David Verklin, former CEO of Carat USA speak and something he said really stuck with me. “Sponsorship shows respect to a viewer by not taking advantage of something that they involuntarily give up – their time and attention.” Wow. How true is it that?!... Continue Reading →
Courtney Smith Kramer 