If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it's starting to turn on itself? Mashable recently reported on the "Top Social Hoaxes of 2013" and recounted many stunts pulled by professionals meant to look like real time, real … Continue reading If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

It May Be Time for you to Heart Tofurkey

Over this past summer, my husband and business partner, Bryan Kramer, and our social friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. (full site here if you want to follow along). Despite receiving over 72 million … Continue reading It May Be Time for you to Heart Tofurkey

Ain’t Everybody Got Time For ‘Dis?!

Earlier this week, a group of three women in Ohio stormed into a Victoria's Secret store and stole 62 bras. They were in and out so quickly that to date, they still haven't been apprehended (or shall I say, “busted”?! 😉 One of the women was, however, caught on the shopping mall security camera (pictured … Continue reading Ain’t Everybody Got Time For ‘Dis?!