If a Social Media stunt was alone in a forest, would anyone hear it?

Remember the early days of social media? When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But it has definitely turned on itself. A fun story from the past, when social media could still be fun instead of the toxic burn pit it is now. In 2013, Mashable reported... Continue Reading →

It may be time for you to heart Tofurkey

Years ago, my husband and business partner, Bryan Kramer, and our friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which, as a bet, we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. Despite receiving over 72 million social impressions, raising over $1.5K for Feeding America, winning... Continue Reading →

Ain’t everybody got time for this?!

Years ago, a group of three women in Ohio stormed into a Victoria's Secret store and stole 62 bras. They were in and out so quickly that they still haven't been apprehended (or shall I say, “busted”?! 😉 One of the women was, however, caught on the shopping mall security camera (pictured above). What caught... Continue Reading →

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