I’ve been asked a lot since I launched my book, “What made you write a book about creativity?” Well, the answer is, because not everyone believes they are creative. They think it’s something only “special” people have. But, like being sexy, everyone can do it. Some are better at it. And when it’s done well,... Continue Reading →
The launch of the long-awaited (for me, anyway) “Be Your Creative Sexy Self”. book has happened, and I couldn’t be more excited. For anyone out there wondering what self-publishing a book looks like, let me paint a picture: You spend a few hundred hours researching, interviewing people, outlining, drafting, writing, rewriting, rewriting, rewriting, rewriting, editing,... Continue Reading →
Listen to Dr. Jason Richardson, Ph.D Sports Psychologist, Pan Am Gold Medalist and Mental Coach to Extreme Sports champions explores with me what it takes to have a “Gold Medal Mindset”. We talk human-to-human, creativity, buzzwords, and of course… sex 🙂 Go listen to more awesome interviews with Dr. Jason here. Click to grab your... Continue Reading →
I have now (mostly) recovered from SXSW and am having so much fun rehashing (rehashtagging?) all the fun that went down in Austin. For us, it’s a chance to be in proximity with the top brands and thinkers, as you literally don’t know who you could be having a conversation with or who you might... Continue Reading →
Isn't our expectation of companies today to predict the future? To invent what we don’t know we need, to know what we're thinking before we think it, to give us what we desire before we even want? When they do, we line up to buy. PureMatter (the company Bryan Kramer and I co-founded) and IBM partnered together... Continue Reading →
Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes,... Continue Reading →
As I'm sitting here on holiday on my pool chair on vacation, I find my mind wandering farther away from the everyday list-making and box-ticking and closer to imagining, daydreaming and quietness. It's a rare occassion, me taking a vacation that's not work-related, so this doesn't happen very often. My mind is "always on", so this... Continue Reading →
Remember the early days of social media? When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But it has definitely turned on itself. A fun story from the past, when social media could still be fun instead of the toxic burn pit it is now. In 2013, Mashable reported... Continue Reading →
I've always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The psychology of a sale never happens instantly, so you just have to be an earworm until they're ready to buy. And to be an earworm... Continue Reading →
Years ago, my husband and business partner, Bryan Kramer, and our friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which, as a bet, we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. Despite receiving over 72 million social impressions, raising over $1.5K for Feeding America, winning... Continue Reading →
Courtney Smith Kramer 