I’ve been asked a lot since I launched my book, “What made you write a book about creativity and sex?” Well, the answer is, because not everyone believes they are creative. They think it’s something only “special” people have. But like sex, everyone can do it. Some are better at it. And when it’s done well, … Continue reading If you have a pulse, you certainly can.
It’s finally here: My book has launched. The launch of the long-awaited (for me, anyway) “21 Reasons Creativity is Like Sex” book has happened, and I couldn’t be more excited. For anyone out there wondering what self-publishing a book looks like, let me paint a picture: You spend a few hundred hours researching, interviewing people, outlining, … Continue reading The release feels so sweet
Listen to Dr. Jason Richardson, Ph.D Sports Psychologist, Pan Am Gold Medalist and Mental Coach to Extreme Sports champions explores with me what it takes to have a “Gold Medal Mindset”. We talk human-to-human, creativity, buzzwords, and of course… sex 🙂 Go listen to more awesome interviews with Dr. Jason here.
I have now (mostly) recovered from SXSW and am having so much fun rehashing (rehashtagging?) all the fun that went down last week in Austin. For us, it’s a chance to be in proximity with the top brands and thinkers, as you literally don’t know who you could be having a conversation with or who … Continue reading SXSW: Where serendipity leads to #H2H awesomeness
Isn't our expectation of companies today to predict the future? To invent what we don’t know we need, to know what we're thinking before we think it, to give us what we desire before we even want? When they do, we line up to buy. Last week, PureMatter (the company Bryan Kramer and I co-founded) and IBM partnered … Continue reading Is Discomfort the New Way Forward?
Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes, … Continue reading Random Still Reigns on the Internet
As I'm sitting here on holiday on my pool chair on vacation, I find my mind wandering farther away from the everyday list-making and box-ticking and closer to imagining, daydreaming and quietness. It's a rare occassion, me taking a vacation that's not work-related, so this doesn't happen very often. My mind is "always on", so this … Continue reading Seeing the high layer: When do you know you’re doing enough?
I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it's starting to turn on itself? Mashable recently reported on the "Top Social Hoaxes of 2013" and recounted many stunts pulled by professionals meant to look like real time, real … Continue reading If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?
I've always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The psychology of a sale never happens instantly, so you just have to be an ear worm until they're ready to buy. And to be an … Continue reading Brands for Humanity: Those that give, get it.
Over this past summer, my husband and business partner, Bryan Kramer, and our social friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. (full site here if you want to follow along). Despite receiving over 72 million … Continue reading It May Be Time for you to Heart Tofurkey