An open letter to Moms: You’re so much more than that

Moms – it’s time to chill. And I’m talking about me. Life is a constant stream of crazy, so it’s time to talk me off a ledge with this advice from me, that I need to hear NOW: Your kids will still excel and be smart and surprise you. Even if you don't volunteer at... Continue Reading →

It’s time to spit shine my sparkle

Years ago, I attended a Tony Robbins seminar where myself, along with a few thousand other people, witnessed him facilitate the mental transformation of a handful of lucky attendees. For each one, at a certain point in their guided realization, Tony would declare "Ladies and Gentleman… they're CONFUSED!" This has anchored with me since, as Tony... Continue Reading →

Generations X, Y and Boomers: There is Everything BUT a Gap

Today, you can’t swing a dead cat without hearing something about “Millennials.” Also known as Generation Y (born in the early 1980s), this has been a Generation largely heralded as being so different than Gen Xers (my generation) or Baby Boomers. But are they? I wonder if it’s the environment that’s changed so drastically, and... Continue Reading →

Is discomfort the new way forward?

Isn't our expectation of companies today to predict the future? To invent what we don’t know we need, to know what we're thinking before we think it, to give us what we desire before we even want? When they do, we line up to buy. PureMatter (the company Bryan Kramer and I co-founded) and IBM partnered together... Continue Reading →

Random still reigns on the Internet

Being a marketer, and in the business of social media, I’m on the Internet as part of my career. As in, a lot. I am constantly fascinated at the things I see, and can react to either online or in real physical life. It also has raised my BS meter, because it turns out yes,... Continue Reading →

Seeing the high layer: When do you know you’re doing enough?

As I'm sitting here on holiday on my pool chair on vacation, I find my mind wandering farther away from the everyday list-making and box-ticking and closer to imagining, daydreaming and quietness. It's a rare occassion, me taking a vacation that's not work-related, so this doesn't happen very often. My mind is "always on", so this... Continue Reading →

Where were you, Vanessa, when I needed you? A response to her article “23 things to do instead of getting engaged when you’re 23”

Travel Blogger and Huffington Post Contributor Vanessa Elizabeth posted a very honest (and well-written) perspective piece about the benefits of staying single into your 20s and 30s, and featured a list of the “23 Things to Do Instead of Getting Engaged When You're 23”.  It seems all around her, single friends are dropping like flies. They... Continue Reading →

If a Social Media stunt was alone in a forest, would anyone hear it?

Remember the early days of social media? When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But it has definitely turned on itself. A fun story from the past, when social media could still be fun instead of the toxic burn pit it is now. In 2013, Mashable reported... Continue Reading →

Brands for humanity: Those that give, get it.

I've always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The psychology of a sale never happens instantly, so you just have to be an earworm until they're ready to buy. And to be an earworm... Continue Reading →

It may be time for you to heart Tofurkey

Years ago, my husband and business partner, Bryan Kramer, and our friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which, as a bet, we attempted to get the boys lunch with Ellen Degeneres strictly by using social media. Despite receiving over 72 million social impressions, raising over $1.5K for Feeding America, winning... Continue Reading →

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