It May Be Time for you to Heart Tofurkey
Over this past summer, my husband and business partner, Bryan Kramer, and our social friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which we attempted to get […]
Over this past summer, my husband and business partner, Bryan Kramer, and our social friend DJ Waldow ran a 90-day social campaign called #90DaystoEllen, in which we attempted to get […]
Earlier this week, a group of three women in Ohio stormed into a Victoria’s Secret store and stole 62 bras. They were in and out so quickly that to date, […]
Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the […]
The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic […]
Inspire conversation and influence what they talk about. It sounds so simple, but in reality is one of the hardest things to do in marketing. To inspire someone means that […]
As long as a product provides value, it will be rewarded with loyalty. This seems like a no-brainer to me, but the more I think about it the more I […]
Sponsorship vs. advertising placement. What is more effective? I once heard David Verklin, former CEO of Carat USA speak and something he said really stuck with me. “Sponsorship shows respect […]