Better Call Branding
Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the […]
Message trumps metrics every time.
The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic […]
Have you Inspired Someone Today?
Inspire conversation and influence what they talk about. It sounds so simple, but in reality is one of the hardest things to do in marketing. To inspire someone means that […]
Marketing is no Rainmaker to Crap.
As long as a product provides value, it will be rewarded with loyalty. This seems like a no-brainer to me, but the more I think about it the more I […]
Place it. Post it. Pay for it.
Sponsorship vs. advertising placement. What is more effective? I once heard David Verklin, former CEO of Carat USA speak and something he said really stuck with me. “Sponsorship shows respect […]