That time you discovered that you rank #1 on Google for something you really care about but weren’t trying to

#Longesttitleever. It’s St. Patrick’s Day today, so celebration and conversations about luck are in the air. But it’s rainy here, and unseasonably cold in Northern California, so my Saturday started with sleeping in and staying under the covers doing the ultimate time suck – scrolling social media. As I spent the hours on Twitter (growing … Continue reading That time you discovered that you rank #1 on Google for something you really care about but weren’t trying to

Sexist sells? Not anymore.

Advertising is the hardest form of storytelling. For television, in just 30 seconds, there needs to be a beginning, middle and end, all while making the brand the hero of the story. This is why advertising creatives have a long history of taking the easy way out, by relying on gender bias and sex to … Continue reading Sexist sells? Not anymore.