Generations X, Y and Boomers: There is Everything BUT a Gap

Today, you can’t swing a dead cat without hearing something about “Millennials.” Also known as Generation Y (born in the early 1980s), this has been a Generation largely heralded as […]

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If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it’s starting to turn on […]

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Brands for Humanity: Those that give, get it.

I’ve always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The […]

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Better Call Branding

Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the […]

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Message trumps metrics every time.

The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic […]

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Have you Inspired Someone Today?

Inspire conversation and influence what they talk about. It sounds so simple, but in reality is one of the hardest things to do in marketing. To inspire someone means that […]

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