Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the results can be magnanimous. What a wonderful an opportunity we have as brand marketers to add joy to people’s lives at the most minute level … Continue reading Better Call Branding
The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic today. Every client I have ever met without fail asks us “How do we measure the return on our investment?” and expect us to retort … Continue reading Message trumps metrics every time.