Better call branding

Brand every single touchpoint, regardless of how small.  So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the results can be magnanimous. What a wonderful opportunity we have as brand marketers to add joy to people’s lives at the most minute level... Continue Reading →

Message trumps metrics every time.

The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic. Every client I have ever met without fail asks us “How do we measure the return on our investment?”  and expect us to retort with... Continue Reading →

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