Marketing is no rainmaker to crap.

As long as a product provides value, it will be rewarded with loyalty. And also, garbage in, garbage out.

This seems like a no-brainer to me, but I realize that sometimes clients don’t get this. Marketing is not a rainmaker and can’t make a bad product better – period. Consumers are smarter than you think, and will not be loyal to anything that doesn’t give them value in return. I think it’s true of services too; isn’t it always about value? As brilliant a marketer you are, nothing will save a crappy product.

Value-add, value-driven, values-based – we need to be careful to not overuse this word, because it’s a damn good one that will lose its meaning if the industry adopts it deeper into its buzzword dictionary.

In other words, don’t devalue value.

Click to grab your own copy of my book “Be Your Creative Sexy Self”.

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