Sexist sells? Not anymore.
Advertising is the hardest form of storytelling. For television, in just 30 seconds, there needs to be a beginning, middle and end, all while making the brand the hero of […]
Category Archives: Marketing
Video review of “21 Reasons Creativity is Like Sex” by Forbes Columnist Mark Fidelman
Thank you Mark Fidelman for the GREAT and well-produced video review of my book! You nailed my intentions of “you actually might learn something!” on the head #TWSS To grab […]
It’s time for Creativity to be Like Sex (21 ways, actually)
For the last year, I’ve been working feverishly on incubating my baby – my new book, titled “21 Reasons Creativity is Like Sex”. Creativity is a passion for me, as […]
SXSW: Where serendipity leads to #H2H awesomeness
I have now (mostly) recovered from SXSW and am having so much fun rehashing (rehashtagging?) all the fun that went down last week in Austin. For us, it’s a chance […]
Generations X, Y and Boomers: There is Everything BUT a Gap
Today, you can’t swing a dead cat without hearing something about “Millennials.” Also known as Generation Y (born in the early 1980s), this has been a Generation largely heralded as […]
Is Discomfort the New Way Forward?
Isn’t our expectation of companies today to predict the future? To invent what we don’t know we need, to know what we’re thinking before we think it, to give us what […]
If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?
I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it’s starting to turn on […]
Brands for Humanity: Those that give, get it.
I’ve always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The […]
Better Call Branding
Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the […]
Message trumps metrics every time.
The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic […]
