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Category Archives: Marketing

That time you discovered that you rank #1 on Google for something you really care about but weren’t trying to

March 17, 2018by courtneysmithkramer Leave a comment

#Longesttitleever. It’s St. Patrick’s Day today, so celebration and conversations about luck are in the air. But it’s rainy here, and unseasonably cold in Northern California, so my Saturday started […]

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Marketing, Random, Sex, Social

I got to be an Entrepreneur on Fire 🔥🔥🔥

July 28, 2017by courtneysmithkramer 3 Comments

Listen in on my and host John Lee Dumas’ (JLD to most) “Entrepreneurs on Fire” podcast as we chat about my favorite subject, why creativity is like sex.

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Creativity is Like Sex, Marketing, Podcast

Sexist sells? Not anymore.

February 8, 2017by courtneysmithkramer Leave a comment

Advertising is the hardest form of storytelling. For television, in just 30 seconds, there needs to be a beginning, middle and end, all while making the brand the hero of […]

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Creativity, Hilarious, Marketing, Sex, Social, Uncategorized

Video review of “21 Reasons Creativity is Like Sex” by Forbes Columnist Mark Fidelman

January 5, 2017by courtneysmithkramer Leave a comment

Thank you Mark Fidelman for the GREAT and well-produced video review of my book! You nailed my intentions of “you actually might learn something!” on the head #TWSS To grab […]

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Creativity is Like Sex, Marketing, Social

It’s time for Creativity to be Like Sex (21 ways, actually)

November 17, 2016by courtneysmithkramer Leave a comment

For the last year, I’ve been working feverishly on incubating my baby – my new book, titled “21 Reasons Creativity is Like Sex”. Creativity is a passion for me, as […]

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Creativity, Creativity is Like Sex, Marketing, Uncategorized

SXSW: Where serendipity leads to #H2H awesomeness

March 22, 2016by courtneysmithkramer Leave a comment

I have now (mostly) recovered from SXSW and am having so much fun rehashing (rehashtagging?) all the fun that went down last week in Austin. For us, it’s a chance […]

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Creativity, Hilarious, Marketing, Social

Generations X, Y and Boomers: There is Everything BUT a Gap

February 17, 2015by courtneysmithkramer Leave a comment

Today, you can’t swing a dead cat without hearing something about “Millennials.” Also known as Generation Y (born in the early 1980s), this has been a Generation largely heralded as […]

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Marketing

Is Discomfort the New Way Forward?

November 23, 2014by courtneysmithkramer Leave a comment

Isn’t our expectation of companies today to predict the future? To invent what we don’t know we need, to know what we’re thinking before we think it, to give us what […]

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Creativity, Marketing, Social

If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?

December 18, 2013by courtneysmithkramer 4 Comments

I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it’s starting to turn on […]

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Creativity, Marketing, Social

Brands for Humanity: Those that give, get it.

December 10, 2013by courtneysmithkramer Leave a comment

I’ve always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The […]

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Creativity, Marketing

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latest musings

  • That time you discovered that you rank #1 on Google for something you really care about but weren’t trying to
  • I got to be an Entrepreneur on Fire 🔥🔥🔥
  • WHY YOU GET YOUR BEST IDEAS IN THE SHOWER: Podcast with James Taylor
  • Podcast: A Fresh Perspective in Creativity and How Sex is Taboo
  • Reason #4 Creativity is Like Sex: You can do it alone, but it’s better with others

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