I love social media. When done well, it can deepen existing relationships, forge new ones, and entertain and delight. But does anyone else feel like it's starting to turn on itself? Mashable recently reported on the "Top Social Hoaxes of 2013" and recounted many stunts pulled by professionals meant to look like real time, real … Continue reading If a Social Media Stunt was Alone in a Forest, Would Anyone Hear it?
I've always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The psychology of a sale never happens instantly, so you just have to be an ear worm until they're ready to buy. And to be an … Continue reading Brands for Humanity: Those that give, get it.
Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the results can be magnanimous. What a wonderful an opportunity we have as brand marketers to add joy to people’s lives at the most minute level … Continue reading Better Call Branding
The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic today. Every client I have ever met without fail asks us “How do we measure the return on our investment?” and expect us to retort … Continue reading Message trumps metrics every time.
Inspire conversation and influence what they talk about. It sounds so simple, but in reality is one of the hardest things to do in marketing. To inspire someone means that you have to reach out to their heart, and remind them of their purpose long enough so that they actually take action to do whatever … Continue reading Have you Inspired Someone Today?
As long as a product provides value, it will be rewarded with loyalty. This seems like a no-brainer to me, but the more I think about it the more I realize that sometimes clients don’t get this. What it says to me is that marketing is not a rainmaker and can’t make a bad product … Continue reading Marketing is no Rainmaker to Crap.
Sponsorship vs. advertising placement. What is more effective? I once heard David Verklin, former CEO of Carat USA speak and something he said really stuck with me. “Sponsorship shows respect to a viewer by not taking advantage of something that they involuntarily give up – their time and attention.” Wow. How true is it that?! … Continue reading Place it. Post it. Pay for it.