I've always believed that when you give your fans a gift without expecting anything in return (a sale, a Like, a Tweet, etc) they become endeared to you forever. The psychology of a sale never happens instantly, so you just have to be an earworm until they're ready to buy. And to be an earworm... Continue Reading →
Brand every single touchpoint, regardless of how small. So many marketers don’t do this well, but those who do place love into the most finite details of a campaign, proving the results can be magnanimous. What a wonderful opportunity we have as brand marketers to add joy to people’s lives at the most minute level... Continue Reading →
The moment the metrics become more important than the message, it spoils the gift to the user and becomes counter-productive. To this, I say AMEN. Metrics is a hot topic. Every client I have ever met without fail asks us “How do we measure the return on our investment?” and expect us to retort with... Continue Reading →
Inspire and influence the conversation. It sounds so simple, but in reality, is one of the hardest things to do in marketing. To inspire someone means that you have to reach out to their heart, and remind them of their purpose long enough so that they actually take action to do whatever you are trying... Continue Reading →
As long as a product provides value, it will be rewarded with loyalty. And also, garbage in, garbage out. This seems like a no-brainer to me, but I realize that sometimes clients don’t get this. Marketing is not a rainmaker and can’t make a bad product better – period. Consumers are smarter than you think,... Continue Reading →
Sponsorship vs. advertising placement. What is more effective? I once heard David Verklin, former CEO of Carat USA speak and something he said really stuck with me. “Sponsorship shows respect to a viewer by not taking advantage of something that they involuntarily give up – their time and attention.” Wow. How true is it that?!... Continue Reading →
Courtney Smith Kramer 