Why is it hard to talk about the “s” word?

Saying you want more of something, but not be willing to talk about what “it” is, seems completely counter-intuitive. But time and again, that’s the case with the “s“ word – sex. Why is talking about it so hard?


I was recently on a podcast hosted by a popular podcaster with multiple shows, many of which appeal primarily to a faith-based audience. In the green room before the show, she was politely trying to set the ground rules for the show to make sure I didn’t cross any lines with her faithful watchers. No F-bombs: check. No vulgar references: check. And maybe no sexy talk, because the show is rated G for a family audience.

This sparked an interesting conversation between us, about why talking about being sexy is considered taboo to this audience. Just because someone is religious, it doesn’t mean that’s synonymous with not talking about sex (any child of the 80s who grew up with Madonna can attest to that!) While writing my book, I came across PLENTY of people who squirmed in their seats at the notion of talking openly about sexiness. Agnostic Brits. Jewish grandmas. Even middle-aged men blushed at its mention.

This got me curious. Why ARE people uncomfortable talking openly about sexiness? And not just to strangers. In most cases, with their own partners, many of whom they’ve been with for years?

According to Canadian researcher E. Sandra Byers, the average adult knows only about a fourth of the things his or her partner finds sexually distasteful. Instead of asking, we project our own likes and dislikes about ourselves onto our partners, assuming that they are in alignment. You can see how this could go south (or not) very quickly.

From a very young age, not being open and earnest about the semantics of our bodies, how they work, and the choices that lie ahead, leaves us no choice but to get our information from other friends (who FYI are in exactly the same boat of misinformation), the internet (and that never lies), and porn – the worst place to shape your attitudes about what is healthy and acceptable behavior in a sexual relationship.

This trio, along with societal mores and familial beliefs, shape a self-stereotype that helps identify your place in the sexual spectrum. “I’m a prude.” “I am a slut.” “I’m a player.”

This stereotype creates a “lore” that shapes action. “Since I am a prude, I don’t want to think about sex.” “Since I am a slut, that means I can sleep with anyone I want.” According to Psychology Today, common sex-related lore holds that: great sex comes naturally; your partner should know intuitively what you want and like; and good sex must be spontaneous.

How confusing it is, and how much do we feel like we’re failing or doing it wrong, because things might not go according to plan but we’ve so deeply bought into this lore?

Oh, but wait. There’s more.

Our personal lore plays into our “scripts”. Sexual scripts are heavily shaped by the culture and, once internalized, direct our perceptions, expectations, and behavior in sexual situations. In the U.S., males are expected by the common sexual script to “know what to do” while females are expected to be passive and sexually naïve. (full Psychology Today article here)


Because we fear that any deviance from the script puts us at risk of rejection, distrust and failure. That we’re not desirable. Not worthy. And unloved. The thought of any of these rocks us to our core. Isn’t is just easier to let others tell us what and who we are, and let our ego-driven brains distance from emotion to avoid getting hurt? #ObviousRhetoricalSarcasticQuestions #HypothalumusSaysSorryNotSorry

Imagine what would happen if we rewound this all the way back? If we educated our kids honestly, and taught them what was what and what goes where, without embarrassment? What if we could self-reflect and healthily explore what we were curious about and enjoyed, without judgement, shame and labels? And what if we communicated openly about sex with our partners, shared with vulnerability our secrets and passions, without fear of being rejected?

That sounds like a pretty safe and loving place to me.

Click to grab your own copy of “Be Your Creative Sexy Self”.

Featured image photo credit: Anna Sastre via Unsplash

3 thoughts on “Why is it hard to talk about the “s” word?

Add yours

  1. Spot on! We have three kids, the youngest 16, that we raised talking about sex in the same way we might discuss what to get at the grocery store. Important enough that it can impact your health, but normal enough not to be weird. What has actually been difficult is the responses they are so often met with from their peers, mainly discomfort and a quick subject change. The more we hide, the more they seek, and the next thing you know they end up at goat porn galore with a completely messed up view of sex. Great article, thanks for the bluntness. Sincerely, Pastor Austin (that’s caused some issues for us as well)

    Liked by 1 person

  2. Well, I am split on this issue. I do believe that sexuality is a private thing, and some things are best discussed at home. On the other hand, we must be able to discuss some of the issues regarding sexuality publicly, like sexual assault, STD, pregnancy etc.
    Great article though! 🙂


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